BONCHON
INFO
Bonchon is a global Korean fried chicken brand with bold flavor and big ambitions. As part of Carson & Doyle’s design team, we launched the “Wing It” campaign—a playful, culturally impactful concept that targeted Gen Z audiences and extended seamlessly across digital, social, and in-store channels.
ROLES
Brand Identity
Brand Strategy
Illustration
Animation
Interior Design
Packaging
Product Design
Web Design
CREATING A BOLD DIGITAL BRAND EXPERIENCE
We developed a vibrant visual system for the campaign — pairing punchy type, saucy copy, and mouthwatering visuals to match the flavor-forward brand. The campaign lived across website features, digital menus, in-app promos, and social channels — creating a scroll-stopping, crave-worthy experience at every digital touchpoint.
BRINGING THE CAMPAIGN INTO THE PHYSICAL WORLD
From in-store signage to tray liners and packaging, we translated the "Wing It" identity into tactile moments that enhanced the dining experience. We also introduced new menu designs, custom merch, and branded photography to make the experience feel fresh, cohesive, and unmistakably Bonchon.
DRIVING HYPE THROUGH SOCIAL CONTENT
We created social assets that leaned into the fun, casual spirit of the campaign — spotlighting new menu items, behind-the-scenes shots, and community engagement. The content strategy blended product visuals with personality, giving Bonchon fans more reasons to share, tag, and come back for more.
