HARPIE

Simplifying crypto safety for everyday users.

INFO

Harpie is a crypto security tool that protects wallets by stopping hacks and scams in real time. I led the redesign of the onboarding experience—consolidating multiple security tools into a single, seamless flow that made setup faster and more intuitive. I also refined the visual identity and created supporting web and social content to reinforce the new user journey.

ROLES

Brand Identity

Brand Strategy

Illustration

Animation

Product Design

Web Design

IMPACT

FRICTIONLESS ONBOARDING FLOW

Rebuilt the onboarding experience around user intent, eliminating redundant steps and enabling faster activation across devices.

UNIFIED PRODUCT EXPERIENCE

Connected two distinct security tools under one cohesive narrative—streamlining how users understand, trust, and interact with the platform.

COHESIVE BRAND COMMUNICATION

Updated the visual identity and messaging to reflect a more focused product vision, ensuring consistency across web, onboarding, and social touchpoints.

THE CHALLENGE

Harpie’s two separate product experiences created friction at the most critical point: onboarding. New users struggled to understand what each tool did or how they worked together. The challenge was to unify them into a single, intuitive flow that helped users get started as easily as possible.

THE FINAL PRODUCT

I worked closely with the product team to design and ship an onboarding experience that simplified complex tools into one cohesive user journey—reducing friction, improving clarity, and helping users get protected with confidence.

BUILDING THE BRAND

BRANDING FOR TRUST AND CONNECTION

I also developed a bold and impactful identity that reflects Harpie’s mission to revolutionize crypto security. The visual system balances credibility with playfulness to connect with users in the Web3 space.