HARPIE
INFO
Harpie is a crypto security tool that protects wallets by stopping hacks and scams in real time. I led the redesign of the onboarding experience—consolidating multiple security tools into a single, seamless flow that made setup faster and more intuitive. I also refined the visual identity and created supporting web and social content to reinforce the new user journey.
ROLES
Brand Identity
Brand Strategy
Illustration
Animation
Product Design
Web Design
THE CHALLENGE
Harpie’s two separate product experiences created friction at the most critical point: onboarding. New users struggled to understand what each tool did or how they worked together. The challenge was to unify them into a single, intuitive flow that helped users get started as easily as possible.
THE FINAL PRODUCT
I worked closely with the product team to design and ship an onboarding experience that simplified complex tools into one cohesive user journey—reducing friction, improving clarity, and helping users get protected with confidence.
I also developed a bold and impactful identity that reflects Harpie’s mission to revolutionize crypto security. The visual system balances credibility with playfulness to connect with users in the Web3 space.