SCAN.COM
INFO
Scan.com is a healthcare marketplace that connects patients with fast, affordable diagnostic imaging. I led the development of organic and paid social campaigns designed to drive scan bookings across multiple healthcare categories. Using audience insights and performance-driven storytelling, I created campaigns that built trust and turned awareness into bookings.
ROLES
Paid Social
Motion Design
Creative Strategy
Performance Marketing
Campaign Development
Understanding the Audience
I started by gathering audience insights from performance data, customer feedback, market research, and internal learnings to better understand what motivates people to book a scan.
Building the Framework
Using these insights, I developed a creative framework that mapped audience motivations to distinct messaging angles and campaign strategies.
Creating the Campaigns
With the framework in place, I created organic and paid campaigns tailored to different audience segments, testing a variety of narratives, formats, and creative approaches.
TRUST AND AUTHORITY
CONVENIENCE AND EASE
Emotional Reassurance
EDUCATION & AWARENESS
Optimizing Performance
As campaigns launched, I continuously analyzed performance data to identify winning concepts, refine messaging, and scale the ideas that resonated most.
