SCAN.COM

Driving bookings through healthcare storytelling.

INFO

Scan.com is a healthcare marketplace that connects patients with fast, affordable diagnostic imaging. I led the development of organic and paid social campaigns designed to drive scan bookings across multiple healthcare categories. Using audience insights and performance-driven storytelling, I created campaigns that built trust and turned awareness into bookings.

ROLES

Paid Social
Motion Design
Creative Strategy
Performance Marketing
Campaign Development

IMPACT

AUDIENCE-FIRST STORYTELLING

Transformed complex healthcare topics into clear, engaging campaigns tailored to different audience motivations and stages of awareness.

SCALABLE CREATIVE SYSTEM

Built a repeatable framework for testing educational, emotional, preventative, and trust-based messaging across channels.

STORYTELLING THAT DRIVES ACTION

Created compelling content that educated audiences, built trust, and encouraged proactive health decisions.

THE CHALLENGE

Harpie’s two separate product experiences created friction at the most critical point: onboarding. New users struggled to understand what each tool did or how they worked together. The challenge was to unify them into a single, intuitive flow that helped users get started as easily as possible.

THE FINAL PRODUCT

I worked closely with the product team to design and ship an onboarding experience that simplified complex tools into one cohesive user journey—reducing friction, improving clarity, and helping users get protected with confidence.

BUILDING THE BRAND

BRANDING FOR TRUST AND CONNECTION

I also developed a bold and impactful identity that reflects Harpie’s mission to revolutionize crypto security. The visual system balances credibility with playfulness to connect with users in the Web3 space.