Scan.com
Developing high-impact healthcare campaigns that build trust, drive action, and connect patients with the care they need.
Paid Social
Motion Design
Creative Strategy
Performance Marketing
Campaign Development
Healthcare
SaaS
Technology
Understanding the audience
I started by gathering audience insights from performance data, customer feedback, market research, and internal learnings to better understand what motivates people to book a scan.
Building the framework
Using these insights, I developed a creative framework that mapped audience motivations to distinct messaging angles and campaign strategies.
Creating the campaigns
With the framework in place, I created organic and paid campaigns tailored to different audience segments, testing a variety of narratives, formats, and creative approaches.
CONVENIENCE AND EASE
