INFO
Synced is a Singapore-based tech marketplace that curates cutting-edge, alternative products from around the world. As Design Lead, I crafted the brand’s design system and brought it to life across the entire ecosystem — from the online and physical stores to social content and marketing touchpoints.
ROLES
Brand Identity
Brand Strategy
Illustration
Animation
Interior Design
Packaging
Product Design
Web Design
BUILDING THE BRAND
I established a distinct visual identity for Synced — blending a sleek tech aesthetic with a sense of discovery. This was then translated into a scalable design system that unified the brand across all touchpoints.
DEVELOPING THE DIGITAL EXPERIENCE
I led the design of Synced’s e-commerce platform, focusing on clarity, conversion, and storytelling — making it easy for users to explore and fall in love with innovative tech.
Synced’s physical store served as seamless extension of its digital presence. I translated the brand into a tactile retail experience through thoughtful spatial design, signage, and in-store visuals.
I designed flexible content systems and templates for social, helping the brand stay fresh, visually consistent, and engaging across all channels — from product drops to everyday moments.
